We believe it’s time to rethink the way we play with and care for our cats.

Founder Matt Anderson, wanted to create a new organic catnip toy range, designed in the UK, that challenges the throwaway culture dominating the pet industry.

Our mission is to replace flimsy, short-lived toys with beautifully crafted, durable alternatives that are made to last.

By combining sustainability with fabulous design, our toys aren’t just better for your cat—they’re better for the planet too.

Each piece is created to be reused again and again, with the option to refresh playtime using our premium organic catnip spray, keeping your cat engaged without constantly buying new products.

More than just a toy—it’s a shift towards conscious pet care, where quality, longevity, and environmental responsibility fuse together to revolutionise everyday play.

You play. We donate. Rescue Cats win at Feline Care!